“They do it every now and then. It’s a big business for them as well, they own NB.A. in China,” said Looney. “Hundreds of millions of people watch basketball in China – and I know they’re dissatisfied with the inaccessibility. But I doubt that anything will happen during this season season, unless the government decides that a replay of the game will be an inspiration from the public health crisis.
The stakes are high for the league. Since 2004, NB.A. He played 28 games in China. Star players travel every year for promotional tours. Shoe sales are a major source of revenue for manufacturers. There are more basketball fans in China, the country with a population of 1.4 billion, compared to the United States, which has a population of 330 million. The association maintains its business in China with about 200 employees in offices in Shanghai, Beijing and Hong Kong. It also has an office in Taiwan, the democratic island claimed by Beijing that asserted its independence from China.
“I think it will take time,” said Todd Ramasar, from NB. An agent with overseas clients who also negotiated deals in China. “I don’t think it’s as simple as saying this is NB.A. this is much bigger than that.”
Sunday’s timing for the All-Star game could be a stroke of luck for N.B.A. Because of the big domestic policy involved. On Friday, the first phase of the trade agreement reached last month between China and the United States will enter into force, indicating the warmest point in the relationship between the two countries since President Trump took office.
Earlier this month, in a State of the Union address, Trump said: “Maybe we have the best relationship between China and China, including with President Xi,” referring to Chinese leader Xi Jinping. On February 7, Trump Xi praised the Chinese government Response to corona virus.
But there are also mixed messages – an indication of the often charged relationship between the two countries. At the end of January, Secretary of State Mike Bombo described the ruling party in China as “the main threat of our time.”