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Plant-based meat dates back to the 1970s

“We all know that Americans love hamburgers. But now scientists are trying to cancel beef. ” Alternative meat is a hot product. “This spice is 100% plant-based protein.” “No way.” “No way.” But there is more to it than just the taste of its beef. “Meat is doing a tremendous amount of damage to natural resources and the environment.” “It is not stable under the current system. It has to change. ” Although new plant-based foods may be high-tech, the ideas behind them have been around for decades. “By choosing a plant diet, you can help yourself and change the world at the same time.” “Most of what we wrote was in that book. You know, it’s written there? But it takes a long time for it to start a major dialogue. ” “Hello.” “What’s happening?” In 2009, Ethan Brown started his alternative butcher firm Beyond Meat with a radical idea: You don’t need an animal to make meat. “So this is a 2.0 burger that hasn’t been released yet, is it? If we can make it taste and taste like animal protein, very few are going to say, “No, I just don’t want to do it.” »Brown wants Beyond to play a role in fighting climate change. change. “It’s great. Very good. “You know, I’ve been working in the energy industry for a long time. Having spent my entire career in this field, but not really focusing on that core issue. And the main issue is really the animals. ” Cattle, especially in foodstuffs, emit dangerous amounts of greenhouse gases, such as methane and nitrous oxide. “Our farming methods – agricultural land use, deforestation – contribute significantly to the climate crisis.” As cows consume large quantities of grain, the increase in world meat consumption means an increase in land and water. According to the UN, nearly 80 percent of the world’s agricultural land is used to feed or raise livestock. “We know about the resource nature of agriculture. We know the consequences of climate. We are aware of the health consequences of consuming high levels of animal protein. And we know, of course, in industrial agriculture, you know about the conditions in which animals are raised. And every day we work to solve those problems, focusing on one thing, concentrating protein in the center of the plate, from animal protein to plant-based protein. It is “: At Beyond Meat Labs, they study every detail, hoping to visualize the taste, texture, aroma and even meatiness. “The product we are most familiar with is the Beyond Burger. And we’ve actually spent years working to achieve that when the main consumer will say, “Yeah, it’s really an experience for me. It provides me with the protein I need. Companies like Beyond want consumers to consider the social and environmental impact of the food they eat. But while their product is new, the idea that one’s choice to eat less meat can benefit the world. It was first introduced about 50 years ago by young author Francis Moore Lape. “Frances Moore Lappen, author of the best-selling bestseller Diet for a Small Planet. In 1971, when he published “Diet for the Little Planet” … “A New Hard Look at the American Hunger Problem.” … The world was facing a famine crisis. “Although we grow more grain on this planet, there is much more to feed.” “The world was bored by feeding people. And I thought, yes, if I could understand why people are hungry. ” Conventional wisdom said that we reach the Earth’s ability to produce food. But Moore Lappe, who was only 27, buried himself in world production data. “The original manuscript of” Diet for a Small Planet “dated January 6, 1971. I just said, OK, I’m going to find out if we really are on Earth. Is it really a cause of hunger? These are all the calculations I made with small line masters. And so, I got my dad’s slide rule, and I just sat there, hour by hour, literally putting two and two together. ” What he found surprised her. If all the grain in the world were to be fed to humans, there would be plenty to eat. “There is more to us than all of us. If you accept, as you very plainly, you take the world’s food supply and divide it among the people of the planet, more than more. ” But we fed most of the cattle that were significantly ineffective in preparing the meat. In one chart, Moore Lape described how a 21-pound protein for a cow to feed a man is just one pound of protein. “What I wanted to get is that our current food system is ineffective, unfair, illogical and destructive, you know. That’s right, no, we can do a lot more, and we don’t need to feel hungry. ” His solution, a meat-free diet, was for beef lovers in the 1970s … “They’re beef people.” … So alienated, the publisher asked him to include recipes that show the dishes made from choice meats. “I wanted to encourage people that, yeah, we can be part of the solution because I think we want to have meaning in our lives. And it feels good if we can balance our daily choices with something bigger. ” “Has it helped people change their diet? People are changing their diet. ” “Yeah, definitely. I think that was a jumping off point for a lot of people. ” Despite little media attention, Diet for the Little Planet has become the best seller of anti-culture, inspiring readers with the message that daily choices and personal actions can make a difference. One of them was young environmentalist Seth Tibbot. “I read that book, and I became a vegetarian.” In 1980, he started a business in Turtle Island Soy Dairy in Forest Grove, OR, which was the first alternative meat made from soy protein called tempeh. “This was the first ad I ever created for Turtle Island Tempeh, and you see I have soybeans, good old soybeans, and grain rates that were straight out of the” Little Planet Diet “pages and at that time with herbs. my soybean tempo was my tempo. ” Although he was barely breaking even, in 1995 Tibbot introduced a new product for Thanksgiving. It was called Tofurky. “No one thought it was a good idea. They said, “It’s a stupid name, it’s stupid.” – “You have Tofurk. “Tofurki”? “Yes, Tofu Turkey.” “Tofurkey, anybody.” “This is Tofurkin.” “Tofurkey. Cream cheesecake. ” Tofurki. “We didn’t have an advertising budget. But what we went for ourselves was this whimsical product with this whimsical name. And we started to find out that the media just couldn’t handle it. ” He also made other products, such as tofu sausages and deli pieces. After decades of slow but steady growth, nearly two years ago, demand for Tofurky’s products suddenly exploded. “The conversation has changed for us from where in the world are we going to sell all our products and how are we going to satisfy the demand for this new industry in the world?” While the move seems to be fast, it is also something that animal rights defenders have been dealing with for decades. “I read Diet for the Little Planet in 1987 and it blew my mind.” Like Seth Tibbot, Bruce Friedrich stopped eating meat after reading “Diet for a Small Planet.” But he eventually grew up convinced that it was worthless to eat animals. He became an animal rights advocate and tried everything from throwing fake blood to fur coats to rescuing animals – forcing people to stop eating meat. “I’ve spent a whole lot of time focusing on changing my individual diet. So by educating people about who animals are. And yet, the consumption of meat per capita has increased from year to year. ” So he moved from activism to capitalism, and created a trading group that found investors for alternative meat. To build market share, he says it is necessary to be the core, to work with venture capitalists, fast-food restaurants and even meat companies. “The market is everyone who eats. So the market opportunity for investors, whether they care about ethics, is hard to imagine. If we continue to do the same farm activity that we have been doing for decades, we are not going to make any progress. ” That approach, shared by both the meat and the impossible foods, seems to work. In May 2019, Beyond Meat had one of the best public offerings by a major US company in the past two decades. “We’re growing like crazy, the opportunities are going on in us, and step by step, you kind of avoid the barriers of this idea that existed even 10 years ago.” “I think we have taken full advantage of all our affiliate marketing efforts, which is great. I mean they are getting more expensive. Seth Tibbott’s stepmother, Jaime Aethos, now Tofurki’s C.E.O, says plant-based eating has shifted from counterculture to mainstream. He points out the sales trends of the past two years. “If you look at the actual sale of animal meat, they look more or less flat. If you look at alternative meat sales, they have increased by about 37 or 38 percent. So the revolution is like that. Such a growth rate. ” He also credits savings marketing and the new generation of consumers with influencing social media and climate change and animal welfare awareness. “Many people think it is cold to eat on plants. At the moment this is a kind of trend. I think I’m optimistic about people in general, but it’s nice to be surprised that society can move so fast. ” Francis Moore Lape’s daughter, Anna Lape, agrees. She is a food writer and environmental activist who wrote a book decades ago examining the impact of food on the climate. “I was at a food technology conference in San Francisco a few months later, and it was so amazing to me that almost every start started with what sounded like the beginning of Francis Moore Lappe’s talk on the environment and sustainability.” But he believes his mother has always wanted more than just giving up meat. “He was never so primitive. There is really no talk of how we want our plate. Moreover, what does our world want to look like? ” “For me, the message of this” Diet for the Little Planet “is ultimately about democracy. Who chooses to take this huge land that can directly feed humans and turn it into a way of raising cattle that will ultimately be so ineffective? ” Both Anna and her mother have concerns about new meat alternatives. They worry that even if they lead to less grain consumption or are more humanitarian for animals, many are heavily recycled. They would also like to know more about how the plants in them grow. “Message-based message that reinforces the idea that you somehow have to buy packaged products to eat in the plant world is not useful.” “One of the key principles of a climate-friendly diet is to eat as much real food as possible, so raw food. I think the question should be not just something meat, or not, or meat, but have pesticides, poisonous pesticides been used? Were there synthetic fertilizers that were incredibly energy intensive for production? All of these questions, in essence, understand what the impact is on the food we eat. ” “There is priceless”. As for himself, Francis Moore Lape, he is having a revival. She is in demand as a speaker and, along with Anna, is preparing for the 50th Anniversary Diet for the Little Planet. “Hi.” “There have been tremendous changes in our food culture since I wrote my book. Just a huge change. ” “Thank you very much.” “People often ask me, ‘It wasn’t hard to give up meat.’ And I say, “No, it was so exciting.” This was about fundamental changes. And a system that was really disastrous and didn’t serve us. It was very much about finding our voice and having the power. And make some changes in the world in some small way. “

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