In the middle of February afternoon, dozens of women, mostly in their 20s and 30s, stepped onto the roof of a Manhattan hotel, dressed in pink lunch clothes, pink tank tops, pink eye shadows, and even pink hair. Cascading heart banners from the entrance. The sangria flowed freely, the mimosa tape was stored, and the pancakes were limitless.
There was one notable absence: the boys. They were not allowed to.
This was not a Valentine’s Day celebration. Galatin’s concert was for “Ladies Celebrating Women.” February 14 is still dedicated to romantic relationships. However, if you are not at one, the February 13 week revolves around fraternity – and increasingly, as companies notice this trend, marketing.
Gallatin Celebrations arose over “Parks and Recreation, the seven-season “NBC” comedy that listed the relationships between Leslie Nob (played by Amy Buhler) and her colleagues in the local public sector. In an episode of Season Two that aired for the first time 10 years ago, Leslie gathered her female friends For lunch and give them gifts – hand-crocheted flower pens, mosaic pictures of each guest, made with their favorite diet soda flasks, and a 5,000-word essay on why she was awed. She said, “It’s like Lilith Fare, minus anxiety,” as well as Freitatas. “
As Valentine focuses on romance – a vacation that can feel isolated or excluded for some – Galentine celebrations offer a more welcoming atmosphere. Over the past decade, fans of this show have been making Galatin celebrations, pulling some elements out of the gallery and creating some of their own celebrations.
In Monarch Rooftop in downtown Manhattan, where event tickets cost $ 40, a late lunch menu included classic necessities, fries and pies – Leslie’s favorite food – but she added “Toast daniels”, toast “Bayes seated” and “B4” fries some guests exchanged gifts, but they They contacted at a Leslie level for gleaming heart rings and hair clips. Although drinking games on the table were never part of the “Parks and Rec” Galentine checklist, prosecco pong was fun (albeit crowded).
“I just love to be around girls and I don’t have guys here,” said Tiffany Alves, 25, a student at New York Law School in Manhattan. “I feel like you can take pictures, drink, eat and dance, and they won’t judge you.”
But with more women adopting Gallatin as an annual traditional habit – undoubtedly helping to provide “parks and recreation” through live broadcasts – companies are pouring in money.
Hallmark Now presents Galentine ornaments and greeting cards – “O Lady,” one reads, “How are you so cool?” Party City He sells glittering Gallentine banners, along with “frying men” paper cups. On And EtsyGalentine handicrafts are abundant, including cards, balloons, buttons, hair ties and womb sweets.
Bars, cafes, boutiques and fitness studios also host their Galentine shows and events.
“It is impossible in America for anything to enter culture and therefore not be entertained with basic commodities,” said Michael Shore, creator and executive producer of Parks and Recreation. The method is sometimes used, but I am glad that it is used at all because this means that it struck a chord with people. “
Mr Schur first noticed the extension of “Galentine’s Day” years ago, with ads on “Twitter” and signs about Los Angeles offering customers “free margaritas” from Galentine in honor of the informal holiday.
He said: “Anytime you write down anything that you type, this disparate culture that we commit, hunt and repeat, is fine.” “But it was also strange to see some kind of a little bit deformed and turn it into this thing that brands, websites and companies use to sell off everything that is roaming around. Because clearly this was not intended.”
Mr. Shore, whose other series includes “Office, “Brooklyn Nine-Nine” and “The Good Place”, didn’t see much of the other detail from its offerings, as is the case with Galentine. “Treat Yo Self”, another “Parks and Rec”, has entered somewhat into the public lexicon – and other festivals of comic origins, such as Festivus of “Seinfeld”, are not recognized but are no longer widely celebrated.
But Galen seems to have penetrated the screen, perhaps because she gives women like Mrs. Alves and her friends a chance to dress up and celebrate they are together. For the group obsessed with the show, they say it has become our “tradition.”